The simple answer to how Helioid benefits users is that Helioid represents information and information navigation in a more efficient manner. This gets a complex when looking at how each individual uses the internet and searches for information, but still the core is the same. A current issue with web search, as Google’s Marissa Mayer explains, is that it is undeveloped and not advanced, “Think of it like biology and physics in the 1500s or 1600s: it’s a new science where we make big and exciting breakthroughs all the time.”